By 2013 Samsung was one of the largest smartphone manufacturers in the world, but it had a reputation of building plastic phones at a time when Apple, HTC, Sony and others were pushing metal as the material of choice for flagships.
Samsung was also at the forefront of a trend it started, that of extra large screens. The large, plastic Galaxys had little overlap with the small, metal iPhones. Remember that the iPhone 5s had a 4.0” screen compared to Galaxy S5’s 5.1” screen (not to mention the Galaxy Note, Mega and other jumbo-sized phones).
This sets the stage for the Samsung Galaxy Alpha – a phone whose main purpose was to shake up the company’s design language. While it was announced in August, the phone would go on sale in September, the same month as the iPhone 6.
The 4.7” Super AMOLED display of the Alpha anticipated a major change in Apple’s design philosophy. The original iPhone had a 3.5” screen with 3:2 aspect ratio. The iPhone 5 made the screen taller (4”, 16:9), but kept the width the same. Two years later the iPhone 6 would be the first model to properly increase the screen size... to 4.7” with 16:9 aspect ratio.
Samsung was criticized for the low resolution display, 720p. But that only counted against the Galaxy Alpha when compared to Android flagships and those weren’t its target – its screen had just about the same pixel density as the iPhone (312ppi vs. 326ppi).
The frame of the Galaxy Alpha was made of machined metal with squared off sides, breaking away from the mostly rounded plastic that has been a part of the Galaxy S DNA since the beginning.
At the time, this was the thinnest Android phone that Samsung made – 6.7mm. And it weighed just 115g. For comparison, the Galaxy S5 from earlier in 2014 measured 8.1mm and 145g while the iPhone 6 from the same year was at 6.9mm and 129g.
In some ways the Galaxy Alpha was Samsung’s stepping stone to the major redesign for the Galaxy S6. The 2015 S-series flagship had a metal frame and was 6.8mm thick. That wasn’t the biggest departure from the S5 design, however.
Samsung sealed the S6 battery behind a glass back. To add insult to injury, that battery had a smaller capacity than the one in the S5 (2,550mAh vs. 2,800mAh). To be fair, the company had reasons to believe that this will work out okay.
The Galaxy Alpha had a removable 1,860mAh battery – again, criticized for being small by people who compared it to Android phones. But the iPhone 6 had a 1,810mAh battery, the two handsets were very evenly matched. One way or another, Samsung had nailed the specs of Apple’s new phone, which was still months away from announcement.
The Alpha had a secret weapon up its sleeve – the Exynos 5430, the world’s first 20nm chipset. This combined with the 720p screen resolution made for a decent Endurance rating of 52h (the iPhone 6 scored 61h on our tests).
The Galaxy S6 pushed things even further with a 14nm Exynos 7420, though the smaller battery (compared to the S5) and the new 1440p display made for an Endurance rating that was lower than that of the Galaxy S5. The S6 also removed the microSD slot, just like the Alpha did, fan reaction over this and the battery was quite negative.
The Samsung Galaxy Alpha was praised for its beautiful design, but criticized for its high price and “mid-range” features – much the same criticisms that were levied against Apple’s iPhones. In the end, the Alpha was a one-off but its design DNA lived on for many years, shaping the company's entire portfolio in its image.
One cool tidbit people tend to forget is that the Samsung phones even before the Alpha actually had better build quality than other competitors' who started transitioning to glass and metal. The high quality polycarbonate Samsung used were stron...
The Alpha wasnÂ’t a one off. Samsung continued it with the actual Galaxy A series, with the trio A3, A5, and A7.