HMD Global to establish its own HMD smartphone brand

HMD Global has been launching smartphones under the Nokia brand for the past six years. The Nokia-owned Finnish company has now shared its plans to expand its portfolio and introduce phones under its own HMD brand.

The announcement comes from Jean-Francois Baril, Co-founder, Chairman and CEO of HMD Global. The executive revealed on his LinkedIn page both HMD and Nokia phones will co-exist, and customers should expect a collaboration “with exciting new partners” as well.

In a lengthy post, Baril stated that HMD Global is “the fastest growing 5G smartphone manufacturer year on year” and a leader in sustainability with the repairable Nokia devices that have been launched in the past twelve months.

The company is now ready “to enter the market independently to create a new world for telecommunications focused on consumer needs”.

HMD prides itself on being “one of the largest smartphone companies in Europe” and will soon start delivering “high-quality, affordable mobile devices” to consumers globally. The announcement had no details with an actual timeline, but we expect to hear more about it int he following weeks.

Source | Via