Honor is trying to reinvent the brand with lifestyle products to make up for falling smartphone sales outside China. We’ve already seen various fitness bands, a smartwatch, TWS earphones and a laptop on the scene.
Now the company is introducing more additions to its product portfolio on May 18 - starting with a TV called Honor Vision Pro.
The new product is part of the global 1+8+N strategy, positioning Honor as a big player in the IoT world. The launch will take place online at 20:00 GMT +8.
Alongside the new Vision Pro, we will witness the global arrival of the Honor MagicBook Pro - a laptop/notebook which will be more powerful than the MagicBook 14 and MagicBook 15.6. Given how these are essentially the Huawei MateBook D duo, the new notebook is likely a rebranded Huawei Matebook X Pro with Core i7-10510U chip, Nvidia GeForce MX250 GPU and up to 2 GB RAM.
The US ban is hurting phone sales so Huawei is doing a Xiaomi, diversifying into other devices, maybe smart appliances soon too.
Looks like all Chinese tech companies are in a rebranding era, selling same stuff under lotta different naming trying to fool the customers into believing their buying new products, it's all confusing with purpose
Macbook becomes Matebook becomes Magicbook. Come on Huawei, can't you think of a name that doesn't start with "Ma" and end with "book"?