HTC HQ is having a somber morning – shares fell so fast they hit daily limit of 9.9% at the Taiwan Exchange, leaving it at NTD 83.60 a share. That's the lowest in ten years and it's not because of circumstances, the Taiex index went up 0.3%.
The slide was triggered by HTC's revised forecast that slashed sales predictions by 35% and the announcement that the company will write off NTD 2.9 billion ($94 million) in assets. Q2 revenue is expected to be around NTD 33 billion, a precipitous drop from the NTD 46-51 billion forecast made on April 28.
HTC's high-end phones did not reach the expected demand and sales in China were weaker than expected, which seriously impacted the company's Q3 position. Analyst Jasmine Lu at Morgan Stanley is predicting share price to go down further to NTD 57.
HTC's first flagship for the year, the One M9, was announced and put on sale in March. The company ended that month with shares at NTD 136, today shares started at NTD 75.5 – that's nearly half! HTC's additional flagship launches over the last couple of months haven’t reversed its course yet.
The company is planning a new hero product to reverse its downward course, but practically nothing is known about it. CEO Cher Wang is still "upbeat about HTC's outlook."
Leaving the design & ui. M9 is a disappointment technically.. no VoLTE while others have even in the older models... Plus no software updates for desire series is annoying.. desire 816 got android L but when 820 will get no one knows
cannot agree more HTC doesn't offer much compared to their ridiculous price
for me, htc must improve the camera and very important is the design especially htc one M9 to M10. no more recycle design from m8 to m9 and 5 inch is just perfect. no need of bigger screen. Lastly HTC must rearrange the volume button and sleep button...