GSMArena.com GSMArena.com

Tip us

888k

156k
74k
1.1m

RSS

Log in

Login

I forgot my password
Sign up
  • Home
  • News
  • Reviews
  • Videos
  • Featured
  • Phone Finder
  • DealsNew
  • Tools
  • Coverage
  • Contact
ADVERTISEMENTS

HTC will focus on flagships and mid-rangers in 2019

  • Post your comment
  • Comments (66)

Peter 18 December 2018

HTC

The President of HTC Taiwan, Darren Chen, announced that the company will adopt a new strategy for 2019 in an attempt to grow its market share and improve its profitability.

The plan is to focus on high end and mid-range phones. Don’t get too excited, though, this includes extending the lifecycle of the HTC U12+ and other U12 models into next year. The recently-launched 128GB version of the HTC U12 life has been selling well, Chen says.

As for the mid range, HTC apparently considers the Desire 12s – a phone with a Snapdragon 435 chipset – “mid range”. The company is hoping that this model will follow in the footsteps of the U12 life and will drive sales up during the Chinese Lunar New Year holiday shopping.

The company is also planning on “further promotion” of blockchain phones. Its first, the Exodus 1, has sold out.

Phones aside, HTC’s VR business has been picking up steam. It wants to leverage this by turning Viveport into the VR equivalent of the Apple App Store and the Google Play Store. It will collaborate on aggressive promotion of VR headsets and content.

HTC has been trying to revamp its strategy for a while now, but it hasn’t had much success. However, the company is committed to stay in the smartphone business.

Source

Related articles
  • HTC is not leaving the mobile business, plans new phones for next year HTC is not leaving the mobile business, plans new phones for next year
  • HTC Desire 12s debuts with  5.7-inch display, Snapdragon 435 HTC Desire 12s debuts with 5.7-inch display, Snapdragon 435
  • HTC Exodus 1 now available, first wave of shipments starts HTC Exodus 1 now available, first wave of shipments starts
  • Sprint and HTC to release a 5G “mobile smart hub” in H1 2019 Sprint and HTC to release a 5G “mobile smart hub” in H1 2019

Reader comments

h
  • hafedz
  • Pxi
  • 16 Jan 2019

the strategy is simple, focus battery and cheap (effeciency and big capacity). i left HTC 10 4 month ago, because asus zenfone max pro m1 is better than htc 10. IDR 2 million (asus) vs(HTC 10) IDR 5 million. and i want to comeback to HTC if HTC h...

  • Reply
D
  • AnonD-819322
  • 3aW
  • 24 Dec 2018

How HTC can improve: - Make more budget phones at decent prices e.g. Nokia 3.1,6.1, 3.1 Plus, 5.1, 2.1 etc. - Lower prices frequently for flagships and mid-rangers and upper-tier mid-rangers - They need to understand that if a product ain't sel...

  • Reply
?
  • Anonymous
  • pB%
  • 23 Dec 2018

They need better marketing. That's for sure. The UI needs a revamp. The same general feel, but with updated design, more consistent color scheme, etc. The massive amount of Google apps need to go straight out the door. And the camera needs a MP...

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 66

ADVERTISEMENTS

Phone finder

  • Samsung
  • Apple
  • Huawei
  • Nokia
  • Sony
  • LG
  • HTC
  • Motorola
  • Lenovo
  • Xiaomi
  • Google
  • Honor
  • Oppo
  • Realme
  • OnePlus
  • vivo
  • Meizu
  • BlackBerry
  • Asus
  • Alcatel
  • ZTE
  • Microsoft
  • Vodafone
  • Energizer
  • Cat
  • Sharp
  • Micromax
  • Infinix
  • Ulefone
  • Tecno
  • BLU
  • Acer
  • Wiko
  • Panasonic
  • verykool
  • Plum

All brands Rumor mill

ADVERTISEMENTS

Top 10 by daily interest

  Device Daily hits  
1.Xiaomi Redmi K40 Pro+45,057
2.Samsung Galaxy A3229,128
3.Samsung Galaxy F6228,487
4.Samsung Galaxy S21 Ultra 5G26,675
5.Xiaomi Redmi K4024,766
6.Samsung Galaxy A1224,482
7.Xiaomi Mi 1122,278
8.Xiaomi Redmi K40 Pro22,168
9.Xiaomi Poco M320,196
10.Samsung Galaxy M6219,931
ADVERTISEMENTS

Home News Reviews Compare Coverage Glossary FAQ RSS feed Youtube Facebook Twitter Instagram

© 2000-2021 GSMArena.com Mobile version Android app Contact us Privacy Terms of use Change Ad Consent Do not sell my data