A survey, performed by Strategy Analytics in the UK and US amongst current smartphone users, shows that more than 90% of consumers seek larger screens than those found on devices they currently own.
The explanation for this is that more and more people use their smartphones for web browsing, watching video and video conferencing, as well as mobile gaming. And as we all know, all of these are better on a bigger screen.
Unsurprisingly, females polled tended to wish for slightly smaller displays than males. Also, existing Android users were more likely to seek larger screens than their iPhone counterparts.
Strategy Analytics warned that any increase in screen size must not be accompanied by a similar increase in thickness or weight, because devices must remain compact enough to fit inside purses and pockets.
How about you? Share what's your ideal screen size with the rest of us in the comments section.