iPhone sales decline for a third consecutive quarter, XR is the best-seller

Just before the new iPhones announcement, Canalys came out with an interesting report signaling at dark times ahead ahead for Apple. For a third consecutive quarter, iPhone sales are declining while year-on-year shipments are 13% down. That's about 36 million iPhone shipments in Q2 2019.

The budget iPhone XR outsold its premium siblings with 47 million shipments from its launch in October 2018 to June 2019 time period. The iPhone XS and XS Max, on the other hand, recorded 20 million and 28 million shipments, respectively, between September 2018 and June 2019.

In addition, Apple seems to be selling more last-gen iPhones than before. The iPhone XS, XS Max and XR account for 59% of the global iPhone shipments while last year's iPhone 8, 8 Plus and X accounted for 68% of the sales back when they were the current models.

Apple's most crucial markets remain the US with 35.5% share, China with 16%, Japan with 9.5%, UK with 4.9% and Canada with 3.3%.