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KGI: iPhone 8 sales are not weak, people are just waiting for the iPhone X

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Peter 27 September 2017

Apple iOS

The slipping shipping dates should have been a clue – the iPhone 8 and 8 Plus are selling as well as expected, claim industry analysts at KGI. According to their numbers, the two 8 models saw roughly half the sales during the opening week compared to last year’s iPhone 7.

But KGI’s Ming-Chi Kuo (usually an authoritative source) expects that the iPhone X will match the sales of the 8 and 8 Plus combined. This will bring sale numbers back to where they need to be. Earlier, KGI predicted 50+ million pre-orders for the X, so it’s a matter of how fast Apple can make them.

Keep in mind that even at equal number of phones sold, Apple will earn more money – the $1,000 iPhone X will increase the Average Selling Price (ASP) of Cupertino’s product line.

KGI: iPhone 8 sales are not weak, people are just waiting for the iPhone X

Additional curious info from the launch weekend sales show that the iPhone 8 Plus outsold the smaller model. In previous years the smaller and more affordable model lead in the sales.

Kuo writes: "While we acknowledge that queues outside SIM-free channels have been much shorter than after previous iPhone launches, we see stable first-weekend demand for the iPhone 8/8 Plus in carrier channels. Most of those camping outside unlocked-device outlets are presumably hardcore Apple fans and heavy users, whose plan this year is to gear up for the iPhone X."

Via

Related articles
  • As more people pre-order, iPhone 8 and 8 Plus shipping estimates lengthen As more people pre-order, iPhone 8 and 8 Plus shipping estimates lengthen
  • KGI: Preorders for iPhone X may surpass 50 million units KGI: Preorders for iPhone X may surpass 50 million units
  • iPhone 8 and iPhone 8 Plus BoM estimated at $247.51 and $288.08 iPhone 8 and iPhone 8 Plus BoM estimated at $247.51 and $288.08
  • Apple lowers iPhone X component orders Apple lowers iPhone X component orders

Reader comments

B
  • Bob
  • q25
  • 02 Oct 2017

I am planning to upgrade my 5s to either 8 or X; waiting to try out the X before I decide. Additional cost amortized over 2-3 years is minimal; the question is whether face recognition and other X features are game-changing and necessary or just flu...

  • Reply
?
  • Anonymous
  • 3Y2
  • 01 Oct 2017

Not a good analogy as 7 series already exist, where iPhone X did not exist. If iPhone 7 sold 60 mil, but iPhone 8 and iPhone X sold 40 mil each, are sales weak? total is still 20 mil more. So too early to say, time will tell.

  • Reply
V
  • Verne
  • kmI
  • 30 Sep 2017

Sorry, I attached this reply to the wrong post. I meant to attach it to one of those folks talking about how iPhone 8 was bested by other phones during those "real-world speed tests" on YouTube (and I can't delete it). ---- I've seen enough...

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Total reader comments: 64

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