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KGI: Preorders for iPhone X may surpass 50 million units

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Yordan 25 September 2017

Apple iOS

While some sources talk of lowered component orders, KGI analyst Ming-Chi Kuo stated that Apple iPhone X preorder could reach over 40-50 million units.

KGI: Preorders for iPhone X may surpass 50 million units

According to the analyst, the iPhone X is considered the first major model refresh since 2014 when Apple launched the iPhone 6. Apple fans are willing to upgrade from older devices and pay the $999 price tag mainly because of the Face ID feature. Kuo shared in a note to clients:

“TrueDepth camera (3D sensing) creates a far stronger user experience than those of Apple’s rivals.”

The analyst shared concerns that Apple needs to up its communication game. If the company can effectively communicate the message of an exceptional user experience before pre-orders, it will boost preorder momentum.

The TrueDepth camera might have a setup not seen in other phones (the company basically fitted a Kinect inside it) but it is also the primary production bottleneck for the iPhone X. Due to high demand, the supply might catch up not earlier than 2018.

Another very possible reason for the late preorder and longer production process is some suppliers shifted their focus from the iPhone X to the iPhone 8 and iPhone 8 Plus, therefore leaving a massive gap between unveiling and the actual launch of the Apple flagship device.

Via

Related articles
  • The TrueDepth camera of the iPhone X works like the Xbox Kinect The TrueDepth camera of the iPhone X works like the Xbox Kinect
  • Apple lowers iPhone X component orders Apple lowers iPhone X component orders
  • KGI: Apple to use FaceID on all iPhones next year KGI: Apple to use FaceID on all iPhones next year
  • Apple won't be able to match iPhone X demand this year, analyst predicts Apple won't be able to match iPhone X demand this year, analyst predicts

Reader comments

J
  • Jajaja
  • svN
  • 27 Sep 2017

It's their money, they can spend it on new, cutting edge technology. You don't understand the technology, if you call it questionable. And probably you can't afford the iPhone X and are trying to make yourself feel better by calling people who c...

  • Reply
?
  • Anonymous
  • IV8
  • 27 Sep 2017

People who let themselves being ripped off deserves to be called sheep.. This iPhone X loses tried and trusted fingerprint for a questionable face detection while increasing the price.. Thus only sheep still flock to buy it

  • Reply
A
  • AdamBoy64
  • Fv4
  • 27 Sep 2017

True, it does seem like they've taken facial recognition to another level. The iPhone X will fly off the shelves...

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 87

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