LG is reportedly killing off the G-series to make way for a new Chocolate lineup

A report from South Korea claimed that the LG G9 will be relegated to mid-range status, but now additional info has surfaced as to why. Reportedly, this is a branding shake-up spearheaded by LG Electronics VP Yeon-Mo Lee.

The goal is to bring back the LG Chocolate brand, which was popular before smartphones took over. It was a design-focused series that had some memorable entries like LG BL40 New Chocolate and its 21:9 screen (unheard of back in 2009).

The LG G9 itself won't be a throwaway phone, claims the report. The company put a lot of effort into it, making it "very different" from the 5G phones that competitors have introduced so far.

LG will bestow some V-series features on it like a larger screen (6.7-6.9") and support for a Dual Screen accessory. Other expected specs include a 48MP camera, 4,000mAh battery and a price tag around KRW 900,000 ($705/€661).

And a Snapdragon 765G chipset with an integrated 5G modem, of course. 5G will be very important for the company as it tries to introduce mass-market and even entry-level 5G phones.

Source (in Korean) | Via