In January it was £400, then down to £380 in February. The current price is the lowest yet, significantly discounted from the £420 that Microsoft's official store is asking for it. Carphone Warehouse is still charging £400 for it.
by removing icons from the background:)
Good point. Maybe some custom, fully transparent tiles were put there and the flag is actually the background?
The real question is, how on Earth did they create that start menu in the picture with that big British flag in the center? Is that possible?