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More Xiaomi Redmi Note 7 carnage: watch it crush and get crushed by fruit

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Victor 26 January 2019

Xiaomi Redmi Android Various

In case you are not in the loop on Xiaomi's latest escapades, these are very much focused on the recently-released Redmi Note 7 handset. In keeping with tradition, it is an affordable ($150 or so) phone, packing-in quite a bit of value, with specs like a large 6.3-inch LCD, hefty 4,000 mAh battery and a 48MP Quad-bayer main camera.

But non of that is why you are here or the reason behind sub-brand CEO Lu Weibing's ongoing ad campaign for the phone. The latter is clearly focused on showcasing the durability of the product. We've already seen the Redmi Note 7 smashing walnuts, rolling down the stairs, being stomped and being used as a cutting board. Now we have yet another pair of clips to enjoy and it's pretty clear that the endeavour has taken on a distinctly "fruity" theme at this point.

The first clip has the Redmi Note 7 smashing a watermelon "head first". While the other shows Lu Weibing dropping what we believe is a sizeable durian fruit on the poor phone. Both, naturally, ending with no distinguishable damage to the handset.

Frankly, this kind of reminds us of of a certain Oppo ad campaign for the R5 way back in the day. That one, however, was more focused on the "razor sharp" thin profile of the device. Still, a nice throwback.

And to Xiaomi's credit, despite its affordable price point, the Redmi Note 7 does sport Gorilla Glass 5 protection. Plus, although not officially advertised, it did turn out to be sort of water-resistant upon disassembly. Although, we don't really advise anybody to test out the latter on their own unit.

Source 1 | Source 2

Related articles
  • Redmi Note 7 is actually waterproof (kind of) Redmi Note 7 is actually waterproof (kind of)
  • Xiaomi Redmi 7 gets an unorthodox durability test Xiaomi Redmi 7 gets an unorthodox durability test
  • Redmi Note 7  was used as a cutting board in latest stunt Redmi Note 7 was used as a cutting board in latest stunt
  • Redmi Note 7 kicked down the stairs, used as skates in new videos Redmi Note 7 kicked down the stairs, used as skates in new videos

Reader comments

A
  • Ansh17992
  • YQ@
  • 25 Dec 2019

But Xiaomi smartphones are far better than samsung.

  • Reply
A
  • Arun
  • R5f
  • 29 Jan 2019

Fruit is already broken into two halves...they are faking us with such videos

  • Reply
m
  • marky
  • vx2
  • 28 Jan 2019

assuming that you're klutz enough in real life to have your phone be crush by a sledgehammer. Lets be realistic for a bit.

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 60

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