Back in June Motorola started a summer-themed promotion in the UK, and it looks like that turned out to be successful. That's because the company is now holding yet another summer sale in the UK. It's going to happen until August 31, so you still have plenty of time to take advantage of it.
Yet if you don't mind owning last year's flagship, you can now purchase it for £155 less than its normal price. The new starting price is £240 when you order it through Motorola's Moto Maker customization service. That's not bad for a handset that was considered high-end in 2014.
Motorola is also shaving £10 off the price of the Moto E (2nd gen), taking it down to £99 in the process. Although this isn't much in absolute terms, it's still essentially 10% off.
To be able to take advantage of either offer, you'll need to insert a special promo code in the system on checkout. For the Moto X (2nd gen), the code you need is UKSUMMERSALE1, while for the Moto E (2nd gen) simply input UKSUMMERSALE2 into the appropriate field.