This is going to be growing trend, in the future Apple with their new lineup is fighting for every highend smartphone customer.
This is obvious!
Many people tried Android devices when that big Android Boom started few years ago but a lot of them starting to see that TONS of GHz, MP and Ram and possibility of changing launcher on your phone is not a WOW factor really but polished ecosystem, amazing app store (Not Google Playground) and even better customer support is!
No point comparing iOS and Android in places where mobile phones are subsidised! Compare iOS and Android in other parts where unlocked iOS competes with unlocked Androids.