Still more newsworthy than the Nokia N1 adverts advertising their insane sell outs of 20k.
Its only to register your interest in the product and many Chinese do that without intent of buying. Moto is lucky if 10 to 15% of those turns into sales. Its more like "email me when this product is in stock".
It's a very decent phone, so people are ordering it, not really any 'news' here.