Other than the fugly brand logo on the back, it's looking very nice (in specs too).
Well as a turkish person I must say that it's very affordable phone for turkish people. All cellular companies trying to introduce their 4G service soon so it's good news that this phone supports 4g and also isn't pricey. Also specs of this phone very impressive for this price range. It's definitely price/performance phone.
Hope they release something similar in India also. But it need to be priced at-least below 150$ as there several with same specs and cheap price.
I think in India yu yuphoria has nearly same specs for half the price and also cyanogen os 12
One M9 is 2799 TRY here in Turkey so for 1/4 of that price it's great. This would translate into below or around 200 dollars to other markets I guess.