That is a nice don't rock the boat headline - "...falling short... ". Gee. How about showing some chest hair and saying it as it is - "Snapdragon 810 is a failure". Period.
The last great Snapdragon is the 805 :) Until they finally get their act together.
Well, in spite of being a Qualcomm fan I think its just the Exynos and Helios chips who will still the show in the coming quarters.
"of sales forecasts" and "no real surprise", your copyeditor gone to lunch? No offense meant, just saying.
Yes this seems to have been quite a disaster but I hope they will hit back with a superb "next" chip.
Even the Snapdragon 615 is having heating issues but it doesn't look like it's gonna stop the sales of Yureka, Mi 4i etc.
This could be blessing in disguise, the rise of Mediatek, Hi Silicon, Exynos, Atom, put more varieties & competitive price.
End of the road for Snapdragon unless Qualcomm can come out with a problem free replacement for 810, 615.