People here who have no idea about market strategies giving their foolish ideas like'make phones with smaller bezels','make good phones ' etc... Let me tell you that sony already offers great phones both at high end and mid range series.. The only thing they need to do to get profitable is to somehow enter into US carrier market. And if they can slash prices and offer devices at prices like the new comers (xiaomi and oneplus) they can sell their phones like hot cakes.. Here in india sony has a great market share. After samsung and micromax its the sony at 3rd position in india.their prices are considerably low when compared to Samsung here in india.. Eg.s6 edge and note 5 cost you around 55-65k inr where as z3+ costs 40k inr
In other news, Sony's camera sensor division is becoming a separate company.
I still think their biggest flaw is improper (or lack thereof) marketing.
Do some advertisment. product placement in tv shows etc
give the staff in the mobile phone companies incentives to sell your products instead of letting samung bribe the staff to sell samsung phones.
sony want to profit?
use high quality screen
bigger battery and longer battery life
cut down the price, sony = overprice we all know that
and better service center, in here sony SC is the worst.
those just simple moves which lenovo, xiaomi and huawei did today.
if sony CEO really smart why not making a smartphone for spesific categories like mobile gaming phone with long battery life, 6 inch 1080p 10:16 ratio, an mediatek quadcore 2gb RAM, 16gb storage, MHL, it wil not cost much and will sell like candy. everybody playing games and 10:16 inch best ratio for comics and manga read, with long screen on time, no otaku, gamers and comic lover will skip this phone, its not that hard sony, u just never try
Anonymous, 08 Oct 2015stop creating so many phones every 6 months, and focus on one good, innovative phone each year... morethe z series have smaller bezels than iphones and people seem to want those....
Sony is one of the genuine mobile manufacturer. but failed to create impact among people. if they follow Motorola trends(i mean mobile specs) with their signature they will boom back. for example Sony not yet made any device based snapdragon 410 chip set but all other manufacturer have many in mid range.
ui bloatware you force to use that ui and ads please be dead now sony....
Simple logic to survive is produce mid range mobile with decent performance, decent battery life, decent audio quality, decent camera, less heating and stock android OS.
If they did not add any junk bloatware on top of stock android then definitely performance wont be any issue. Due to their customization only performance is getting affected. In developing country like India, we (major circles more than 90%) never bother about 4G, high end phone, extraordinary camera.
AnonD-270569, 08 Oct 2015Join the Windows family and bring out a device Sony Z series with W10 on it. If Android isn't ... moreOh yes, because Windows mobile division is already doing sooo well... Not
Maybe in Windows land
forroati, 08 Oct 2015Way too many phones that just look the same and slow update process. They are also too expensi... moreNo innovation??
How about waterproof flagships
A the only true maker of compact flagships
First 4K display on a phone
Consistently scoring the highest scores on doxmark for its camera sensors.
First and only phones to support high res audio?
The only phones that connect to a Play Station and let you remotely play your games?
Is that enough for you good sir? :-)
Join the Windows family and bring out a device Sony Z series with W10 on it. If Android isn't doing it for you as you'd expected then look elsewhere for help. I'm sure any Sony Z series model to be released would be a huge seller if W10 was on it.
bye bye mobile division
bye bye pc division
they left with playstation division
in 2020 bye bye Sony
Xperia Z5 not enough turn profitable, predict this is last phone
forroati, 08 Oct 2015Way too many phones that just look the same and slow update process. They are also too expensi... moreVery true... They are dumbest in making handsets. Just making big and big handsets. Not even one sony handsets I prefer to purchase... Their marketing is awful...
Labanauskas, 08 Oct 2015Price is the only disadvantage of Sony. Cut prices and everyone will be happy :)depends on country sony is cheaper than rest in europe
Way too many phones that just look the same and slow update process. They are also too expensive for what they provide. No real vision and absolutely no innovation. I do like Sony phones and hope Sony will get back on track quickly.
Boring Slab Shaped phones are what is killing phone companies. Being all Android phones are clones with nothing to choose from apart from physical design Sony needs to get their fingers out. I love sliders and flip phones.
Thier problem is that thier stuff are generic and have lots of problems .... seeing thier stuff after Z1... Z2 and so on having hardware issues made them in a pinch ! let alone the laggy android which adds to the problem as well .... people always look for new stuff i mean all phones do all kind of stuff now that it would look uncessery to even update further... so they should look for gimmicks like that water proof gimmick they raised up years ago which made them have a good name ! .... check samsung for example from the stylus to EDGE and even wireless charging as well as introducting Multi window apps ...while sony phones are the same as any cheap phone out there with no special stuff or value