...And Android fanboys say profits aren't important as long as they have marketshare. Who is the one looking like a clown now?
i think Sony could do better, see te new C5 Ultra, is a beast and i love it, i think is the best smartphone Sony ever made...but others like Z Ultra and M series is a disaster, Sony Waterproof publicity is a lie, because they dont work!
If Sony forget about waterproof story and about the square design and do other style of phones, integrate IR blasters on theyr phones, dual flash led, and a decent speaker (yes, because Sony make speakers and is good, but speakers on theyr phones is a crap and is a shame for theyr own brand) for sure they will make sucess. But now, because the crisis Sony as turned into Mediatek, so, do not expect to turn profitable...Mediatek is a crap, is worst than a virus.
I remeber the "old" Sony Ericsson, my loved Live with Walkman, a beast at that time, the best phones Sony have made is under the Ericsson name so...when break up with them they do nothing new! Now is only memorys...
Goodbye Sony! :(
First, HTC and now, Sony sucks to see good brands in such situation
Price is the only disadvantage of Sony. Cut prices and everyone will be happy :)
stop creating so many phones every 6 months, and focus on one good, innovative phone each year.
With Small bezels!!! no one wants Z1...Z5 with those huge bezels!
Change that old design. Sony Xperia Ray had a good design.
Include useful features like a Heart rate sensor.
Offer good customer support and two years of updates. People want to be valued and cared for; even though most of them won't even keep their phones for more than two yrs. They want to know They are cared for and not having brands just exploiting them for money, treating them as if they are fools to be taken advantage of.
Offer them for a good price! Like Motorola, and this way you will get people buying your phones again.
Bring out a playstation phone, a high specked, not the average gaming phone you had in the past. Hand held consoles are dead. But there is market for a playstation phone.
Sony phones are still good... until they decide to die on their own. Their after-sales service is really bad, at least here in Asian markets.
They can't expect to earn profits when most of the market demands low to mid-ranged phones. and theirs happen to cost well above average.
Sony, HTC, and LG are done. They need to go back to the drawing board and rethink their strategy. Chinese manufacturers like Huawei and Xiaomi are growing exponentially for a good reason.