Please SONY, we don't need more and more and more different models. Just give us 2 or 3 really outstanding great phones. Quit trying to bring too many different models to the marketplace. You are just confusing your customers. Focus your resources on making a better phone...better faster camera, better audio, better wireless charging, better battery life, better build quality....no more tricks & gimmicks. Drop the PlayStation feature and 4K....both are useless and worthless.
Also, when Z6 is revealed make sure you have the resources to market the phone in the USA, the world's biggest, most important, and most affluent marketplace. Why did you close all your retail mall stores? Where do we go to see, touch, and ask questions about your products? Do you think anybody will buy your $800+ phones from Amazon or eBay with no warranty? What are you thinking, SONY?
If you want to compete with Apple and Samsung, then you need to learn some important lessons from them about marketing...quit trying to be all over the map with too many confusing models and gimmicks and worthless features. Learn how to market your products and back them up with world-class customer service and support, like Apple.
vrvly, 05 Dec 2015...I hope they copy LG camera interface. not apple.Sony is the Leader, they doesn't copy the rest.
Anonymous, 05 Dec 2015LG G2 is a 5.2" with 75.9% STB ratio. Meanwhile, Sony has also achieved the same STBr with the... moreor even make it better if they can. What gamechanger Sony has not done for their Z series is to drop IP rating to consequently drop its price. It would not be the first time they would have done it. Take for example the ZL and ZR, while, for most, is not considered to be a proper or the main flagship by specifications but they still belong to the Z family/series, nonetheless. And ZL, to date, is the only Z series that has no IP rating. So it should not be difficult to take in the idea for prospective customers. How about a one-off Xperia Z6L? I'm down for that
Anonymous, 05 Dec 2015if sony can just reduce the bezel to something like LG G2LG G2 is a 5.2" with 75.9% STB ratio. Meanwhile, Sony has also achieved the same STBr with their Xperia C5 Ultra at 6". Sony should borrow C5 Ultra's design and implement them on their Z series
At last, a real "MINI" Smartphone!!!
4'' DISPLAY for Z6 mini !!!
AnonD-337419, 05 Dec 2015 no innovative features huh! camera with cutting edge stabilization and sensor system ( offic... moreApparently it has to be able to belly dance and moan in 204 different languages, only then they will take it as an innovation. Or perhaps gimmicks like heart rate sensor lol
As for the other guy: Sony is here to stay.
AnonD-473205, 05 Dec 2015Poor!! It's Seem Like They Provide Specification Like Z5. Nothing So Much Special. Not A Singl... more no innovative features huh! camera with cutting edge stabilization and sensor system ( officially stated by dxomark), 4k display with best display tech, dual speakers with hi-res audio, no overheating with s810, improved design etc....... if u feel these are not innovations you must be a hater of sony.
The last Xeperias were a little bit disapointing...onestly...but the Z5 surprised me...i played with one in a store and felt realy good...the frosted back is good and UI moves realy fast...but the UI feels updated...so i am glad that they are considering to make the update to marshmallow to be closer to stock android....the z5 compact it's a jewelerie...it's lovely...the only thing is that is thick...if they succed to make it someting like 7.2 mm it will be a hit....also the z6 mini sound realy good....if tey put a smaler camera module they will succed to maket t thiner and so more desireable
Poor!! It's Seem Like They Provide Specification Like Z5. Nothing So Much Special. Not A Single Innovative Feature Added. How Would They Survive ? Dear Sony Let's Bring Change In Camera With XenonFlash, Only Thats Can Save You .
AnonD-364021, 05 Dec 2015Does its still water and dust proof for all z6 family? Any news?I think Sony will stick with water proof and also SD card slot.
Sony should stick to this scheme. Flagships in all sizes and that is it.
It is a known fact that only flagships, because of their performance and customer satisfaction, make and add loyal customers to userbase.
This is the only way to remain profitable in todays progressively fragmented mobile market.
Good announcement by Sony. It's great to have many variants of Z6.
Anonymous, 04 Dec 2015This is insane, it sounds like they're just throwing everything at the wall to see what will s... moreSony is nowhere near samsung's number of models...
And thank god they are not.
Even Samsung itself gets lost in all the same type of models they out to the market. Their strategy is flooding the market. That is why they sell most, and not because their devices are of good quality or sth...
They out about 30 different models per year, any other OEM outs up to 10.
And the support suffers of course, so do the customers.
Sony Xperia SX (so-05d) still will be the smallest most compact yet powerful phone. pity its stuck on android 4.1
AnonD-206412, 05 Dec 2015z iterations. . mean ugly bezels. . .and horrible interface. . .I actually like the bezels on Z5. while you watch a movie you can rest your fingers somewhere, something that's difficult on shamesung S6.
As for Sony releasing many variants next year, it's not a bad move, but neither a great either.