It could be a smart move. Motorola has a grand history, but it also have an ooze of 'yesterday'.
I guess it is something like 'granddads' phone. A bit of what Nokia and Ericsson also struggled with.
I'm an old guy, so for me Motorola is a positive brand, but could be interesting to hear what youngsters under say 20 think of the brand?
Google back then bought Moto @
12.5 billion and sold it to Lenovo for 2.91 billion, look at the amount of money to dumped to kill Moto's legacy.
Yeah it is really a bad move, lenovo will sell less smartphone because of this just like microsoft did when they decided to not to use nokia on lumia.
That would be a very bad move indeed... specially in the Americas where the Motorola brand still strong and replacing it for just Lenovo don't make sense. I could understand the name change in Asia, but i would keep the Motorola brand for the rest of the world.