No brainer...£500 should be the price of a flagship phones in general. When I look at S7 pricing this year...I like the phones, but this is overkill. And please don't tell me that "uuuu...but Samsung has this and that, and it's the best ever!". I've reed a lot of articles, reviews and saw the spec sheets. They are very similar phones, with little differences here and there. I like Samsung, but I hope people will spoke with their wallets and opt for something else. You wanna still go for it? That's your prerogative. But, to me, they don't have anything to justify that price.