Geek boy, 25 May 2016your speeches reminds me a company that's doing same with removing radio, infrared and.... And... moreI use ir blaster, but very rarely. A normal remote has physical buttons and a more friendly interface. But I understand that its a niche feature and a lot of people don't even know about it.
Disregarding established flagship features in a blatant attempt to cut costs is something quite different.
Geek boy, 25 May 2016And haters gonna hate...Love the product minus dat price. No more hate on me as I've given up. Those boys though u know
Grey1213, 25 May 2016The reason they expect any profit at all is because they cut so many corners, like display, ra... moreyour speeches reminds me a company that's doing same with removing radio, infrared and.... And I am sure you are that company's fan.
Anyway ,all companies make phones for normal people. Fans gonna buy their product anyway.
Sony phones here in India are ridiculously overpriced. With the kind of money they are demanding for the mid range X series(only pricing announced, the phones are far from reach yet!!), we could just get a current flagship from other manufacturers or at least a previous gen flagship which would just be way better than X in every sense. X series is just a self inflicted joke by SONY. It's just stupidity to expect only 20% drop unless they understand the market or come up with some really nice product. I doubt if sony could do the second option now....
The reason they expect any profit at all is because they cut so many corners, like display, ram, 4k recording, design. They're hoping to lure in Sony fanboys like the ones on this site, and then make them pay for their overpriced phones.
Its all about perception. Despite the negative connotation that the title of the article brings; "20% drop in smartphone shipments", its actually a positive story as profit increased 116%. Operating Profit is much more important than Sales on the income statement, and in this regard Sony is doing well. This trend is in line with their new strategy of focusing on selling mid-high range smartphones with significant profit margin mainly driven by the reduction of expenses.
Sounds great, they are getting more premium by adding more high value phones. Moreover, they start getting profits out of their mobile-division. Welldone Sony!
Zizo, 25 May 2016worst smart phone company ever. just quit itUse an Xperia first.
Gon-j, 25 May 2016Fanboys having a hard time defending their beloved Sony. Minimal profit in exchange of huge lo... moreMinimal profit is at least better than the net losses of htc and LG and you know what, out of all the OEMs including Apple, the per unit profit of Sony is the highest, so yes, if Sony sells one unit, it manages to earn some profit out of it. That is why focusing on high end phones is a wise step from them.
Fanboys having a hard time defending their beloved Sony. Minimal profit in exchange of huge loss. Pfff oh well...
Well they are changing their business model, so that's definitely going to affect their sales.
Instead of 20% drop in smartphone shipments, they should have dropped their prices by at least 15-20% for their respective models with the competing OEMs
They release two flagship phones a year for the past 3 years and they take ages to actually get their phones to the market. And they price their phones way too high when all the competing flagships have undergone price drops already.