I've read this priceless article recently, just thought to share.
"the basis of advertising (good advertising) is psychological manipulation. Ordinary people want to bring a bit of cinematography to their gray lives. The success of the best advertising campaigns is based on people's desire to become RICHER, SMARTER, MORE DETERMINED WITHOUT making a REAL EFFORT. "
wait, are we seriously talking about "style" when travelling in stranger's car? lol... prostitutes have plenty of it then