By charging 48000 ,for SD650 powered Xperia X,u r not becoming Premium.
Its just Ridiculous and mindless Move.
Read as phones with maximum margin not on quality as some might argue. the days when sony and others could rip off people are gone.
Sony is thinking that if that put their name on any soap box also it will become premium phone.... Also it is clear that Sony has lost battle to the Chinese in entry to mid level....only left is high end..... but they are forgetting that their premium phones are equal to entry or mid range phones in chinese brands... I think time has come to say good bye... But we miss you Sony very very much....
I'm not trying to be racist or anything like that, but every time I see comments from Indian and chinese people asking more and more cheap mid-range devices. It's a blasphemy for them to buy a high-end phone when they could buy 3 cheap phones.
Quality is not something they are interested in. Which is kinda sad..
But hey, more high-end phones for the rest of us :)
I hate to break it to you Sony, but the Indian market is known for the budget phones, rather than the premium bracket.
It's a hair-brained idea and a ridiculous one at that.
sony should say 'premium priced' phones not premium phones.
What make them 'premium' is only the price. Everything else is cheap compared to others..
Mokhabadi, 01 Aug 2016india and china industries make good budget phones and their markets is full of cheap phones. ... moreThat's only partly true. Sony phones are low in specs and has higher price. Samsung budget phones do sell in decent numbers in India.
From memory HTC went the premium route... look where they are now :)
Ravi, 01 Aug 2016Its a disaster for Sony. In these markets, Sony still has a name which other brands would ... moreSome f*****up person at Sony and LG are making decisions these days. Sony destroyed itself with X series LG did it with badly implemented modular design, although the idea was great only if it had worked out
AnonD-286474, 01 Aug 2016These premium phones will have tough time selling with competition being better and cheaper, a... morei agree on the after sales point
but i think they can do well in the premium only segment if priced right which shouldnt be too low either
their adverts are way too low
there are many holes for them to fill to be able to capture the market in india
Here's to hoping that Sony actually produces a premium device that they can release to the Indian market. I think our friend here confuses the words "premium" and "costly".
Its a disaster for Sony.
In these markets, Sony still has a name which other brands would envy of. Its not the market which is a problem, the product design team, pricing team and strategy team needs to put together a roadmap for success. Pulling out of market? Who on earth came up with that idea as a sustainable business plan? I think the biggest threat to Sony is their internal incapability than external markets.
To strengthen their presence in the market? I doubt if there is much strength left in sony mobile division right now.
These premium phones will have tough time selling with competition being better and cheaper, also Sony has the worst after sales for a popular brand