It will be interesting to see weather Apple can create something entirely new in AR space, or popularize existing tech without Steve Jobs. And it'll be interesting to see if their "added layer" can compete with fully immersive virtual reality (not 360-degree cameras and videos - AR can do it better, but full, real-time mapping of virtual objects in 3D space, with appropriate lighting without controlled environment - that would simply be VR imitation).
Mattt, 21 Mar 2017Google glass wasn't AR, more like a HUD.
It's funny how many people don't know the differen... more"It's funny how many people don't know the difference between AR and VR and then make dumb uninformed comments.l"
Seriously what else you expect from android boys? :)
And watch them saying they were the first to introduce it. The 200$ 3DS has it since 2011.
Or, that's going to end up to be an exclusive feature for the most expensive model, and you'll have to get "AiRphones" or whatever they call it to make it work.
OR it's going to end up to be an erroneous report like the infinity of reports saying each year the next iPhone is having a borderless display.
Anonymous, 21 Mar 2017.. AR can be useful in the real world, if implemented properly.
VR is the rubbish gimmick. ... moreAgree. That first hololens clip really highlighted all the possibilities available with AR. It's the future.
VR is a novelty. Fun, but best used as a multimedia tool only.
Anonymous, 21 Mar 2017AR is such a terrible gimmick. Old Apple knew how to choose her battles strategically. New App... more.. AR can be useful in the real world, if implemented properly.
VR is the rubbish gimmick. VR is meant for kids in their basement, who is deprived of real life, living in a fake world.
AR is such a terrible gimmick. Old Apple knew how to choose her battles strategically. New Apple follows the spaghetti method of doing business. Throw random stuff to the wall hoping some will stick.
What an innovation from apple, head off! Android lame and late! Copy apple!
Google glass wasn't AR, more like a HUD.
It's funny how many people don't know the difference between AR and VR and then make dumb uninformed comments. This is exactly why Trump exists lol
Anonanoymoususes, 21 Mar 2017apple always late ... android phone already have that feature 6 years ago ... apple always cop... moreAndroid ain't got shi* in AR, what are you on about? And what are you using?
Microsoft at least has hololens which is amazing.
The feature of Sony Xperia Z1 back in 2013 when Sony Introduce the Smart Camera.
But with a few promotion. So only few people knew that.
By 2025 Apple will launch a 4K display for their Iphone.
By then, only few will remember that it was first introduced by Sony on their Sony Xperua Z5 Premium in late 2015.
But then again, Apple is in luck in this generation.
Sony can't beat Apple nor Samsung in terms of Sales.
Sony will not make an excellent camera for their Xperia line. It will kill their Digital and dslr business.
Since Walkman is nearly forgotten, hope they bring it back to Xperia.
apple always late ... android phone already have that feature 6 years ago ... apple always copy android
Jarret, 21 Mar 2017Too late Apple. Samsung still ahead'sNope, Sammy is vr not AR , by the way HoloLens is still the best in augmented reality
Jarret, 21 Mar 2017Too late Apple. Samsung still ahead'sNo, Samsung dont have AR. Though, Asus and Lenovo is ahead with their Tango enabled phone. Iphone new AR camera could be based on Phab2 Pro and Zenfone AR. As for their AR glasses, please dont do it Apple. It will fail.