Sony lack of marketing strategy, SONY logo alone on there phone won't save them. Sony should learn what Oppo doing right now, Oppo investing on marketing there phone (ex. in the Philippines).
Since Sony's mobile devision is making profit that can only be a good thing.
However,they should also focus on increasing their overall sales because those have only been going down lately.I think this year will be better for Sony because they have revealed much more interesting phones than the X series from last year.