Well, for all those that can afford it, just go ahead (and good luck to all of you). But on the other hand, for all those that they can't, don't worry, just skip it and just don't think about it, then after a while you'll forget it.
It's not this name's area of expertise and they shouldn't be making smartwatches.
Their area of expertise is fashion.
Makes me wonder how much more cool would be smartwatch made with new technology for that price, in stead of materials.