However, those figures are disappointing and the reasons why are fairly obvious. Where I live, the XZP or XZs aren't available. Actually, their latest device is the XA1. And it's a carrier exclusive... to a regional carrier. They pushed the device with the Emoji movie, meaning they obviously target a young audience.
Error 1: No flagship meant to build up brand recognition.
2: Carrier exclusive.
3: Not available with the country's biggest carrier.
4: Only available to less than half the population.
5: Wrong marketing choices by attempting to appeal to teens, however there are no distinctive feature for them (They like to brag and show off their shiny toys)
6: Not exactly cheap and affordable.
7: Wrong marketing choices by targetting teens, so adults aren't likely to buy it.
8: Subpar specifications (MediaTek in developed countries...)
9: Not exactly attractive with dated design, making people seeking for an upgrade not likely to see the difference (the non savvy buyer will buy with his eyes and his pocket) and people that want to change OEMs not likely to like it. (Looks are subjective, but I had quite a hard time looking for anyone having an Xperia here)
10: Too many other players at that price range (A5, G5S+, iPhone 6 32GB, sometimes the S7 Edge...)
AnonD-538833, 02 Aug 2017Sony haters (mostly blind samsuck fanboys) will not like this news. The sales are up. The p... moreLOL you call this a turnaround? More like barely staying in business; you guys are so naive and gullible.
"Sony is dead"
"sony doesn't sell"
"sony's mobile will be dead by 16"
Facts? Sony is selling, Sony isn't dead, and certainly sony's mobiles aren't dead.
Where are those who used to cheer me up with their jokes?
Duel, 02 Aug 20173.4 million? Didn't knew Sony is doing this bad, did knew they are doing bad, but this is ... moreyeah.. except they are making money out of their smartphones instead of losing, and they sold more than last quarter. Details man, they are important!
AnonD-538833, 02 Aug 2017Sony haters (mostly blind samsuck fanboys) will not like this news. The sales are up. The p... moreHaters are people that just comment and never used any Sony phone. I've used many brands. Sony phones are the smoothest android phones.
Anonymous, 02 Aug 2017If they would just improve image processing, combine ois with eis, use better speakers, and be... moreThey not only need more advertising, they also need lower prices. If they release phones more expensive than the more popular Galaxy and iPhone, it's no surprise. Also, make the software faster, even though they have pretty clean looking and feeling android, their software suffers from performance problems and the mid range from overall sluggishness. So their mid range needs premium materials and better chipsets (no mediocretek).
"Reduced R&D expenses". Yeah, we see that.
"Increase in price of key components " They're total not talking about Qualcomm and Samsung...
Before anyone asks: DRAM and NAND costs are very high lately. And who's the main supplier of those things? Hint: they also do displays and cameras.
And everyone knows Qualcomm overcharges everyone with their essentials patents and their SoCs. Sent from a Qualcomm-powered device.
Overall, I'm very glad they have a very slight grow YoY and made more money. Competition is a plus, and the more competition you have, the merrier th3 customers gets as prices or products go better
that is to be expected... sony has been rolling out security patches and fixes very fast.. second to google i must say... unlike huawei & lg
sony gonna be my next potential phone
AnonD-538833, 02 Aug 2017Sony haters (mostly blind samsuck fanboys) will not like this news. The sales are up. The p... moreLets be clear, they only sold 300 000 phones more, thats nothing especially knowing how few they overall sold. Selling 3.4 million phones is nothing to brag about.
[deleted post]Yes. You have indeed. Thank you for showing us this is who you are
Duel, 02 Aug 20173.4 million?
Didn't knew Sony is doing this bad, did knew they are doing bad, but this is ... moreThis is great result financially .. , not horrible ...
there is no point in selling 10-15 million devices and then not making any profit at all.. which was the case earlier .. they reduced their expenses , focused on mid range and high end ..
now they sell less units , but make profit...
Sony haters (mostly blind samsuck fanboys) will not like this news.
The sales are up.
The profits are significantly up.
The haters who said that Sony mobile will shut down in 2016 are nowhere to be found. Where are those analysts? Come out of your holes and see the turn around of sony mobile.
Didn't knew Sony is doing this bad, did knew they are doing bad, but this is just horrible.