Sony's boxy design feels truly elegant. The design is iconic at this point. Only look at the phone and people can tell it's Sony (those who recognize the branch nowadays anyway).
Chinese manufacturers don't copy it, so it is one of a kind, unlike iPhones and Galaxies which are copied by everyone (including big manufacturer like LG). I hope Sony doesn't give up that exclusivity.
Next from Sony exec: "goal is to sell as many phones in 1 year as iphone 8 does in a week, while we wait for that we continue to let the Playstation franchise pay for the losses in cellphone division"
A good move but I wish one of these companies would retain some bezel, not huge, more like half the depth of the current one!
89 Degrees, 27 Sep 2017Sony should spend more time making there phones more quality and desirable and more premium fe... morei saw s8 the other day and its the most beautiful phone i ever touch wtf are u talking about? what kind of a tv u have to have such a beautiful remote controller? phahauhauha
Claudiu.Lucian, 27 Sep 2017Finally, we waited an eternity for a bezelless phone with front stereo speakers ! :)Exactly!
And hopefully they will ACTUALLY shave the bezels.
That means keeping the 16:9 standard, instead of HIDING the bezels under a thin-display film with a weird widescreen aspect ratio.
But I doubt that will happen, all OEMs now follow each other instead of trying to innovate.
Anonymous, 27 Sep 2017They single handedly killed the XZ sales with this info. Bravo...more market share loss.I think most Sony fans will live with that if it means Sony finally addressing one of their main faults, those bezels are already killing Sony anyways.
Sony should spend more time making there phones more quality and desirable and more premium feel. Bezels or Bezelness are irrelevant distractions.
When I pay money for a phone I want a premium phone made with premium materials and components !
Anonymous, 27 Sep 2017Why? So You can have 16:9 with the menu buttons...I saw s8 a few days ago. It looks awful.
It looks like a tv control
They single handedly killed the XZ sales with this info. Bravo...more market share loss.
And people say Apple is slow.
People whining about wanting a new design every year should look at Apple's entire portfolio. The MacBooks and iPads haven't changed much the last 7-10+ years. You can only do much with a rectangular shape. It isn't like people complain about bezels on TVs and desktop displays.
vasra, 27 Sep 2017Why do they not fix their cameras? Sony has lens division, sensor division and HBM chip design... moreWhat do you mean by lost? All the brands you mentioned use Sony's sensors, but they decide to optimize it so colors are blown way out of portion.
the fanboys defending sony bezels today will praise the bezeless sony tomorrow and call it unique
"Trust no future, how'er pleasant,
Let the dead past bury its dead!
Act - act in the living present,
Heart within', and God o'erhead"
Stanza from 'A Psalm of Life' by Henry Wadsworth Longfellow
This pretty much talks about salty Sony haters, especially the 2nd and 3rd lines.