Well it certainly has a flagship price! LOL. Awesome phone though. Pricey, but you get an amazing device.
The sim-free prices here in the UK are ridiculous! My LG G3, G4, G5 and G6 have all come from Asia at a far better price, and that's exactly what i'm doing with the V30. I've already pre-ordered it from South Korea for £699, that's only £99 more than what I paid for the G6 back in March.