not everyone wants an all singing, all dancing smartphone. Is it over priced? highly. Extravagant? Yes.
But the key features here, that EVERYONE has been overlooking so far is that the phone is HAND BUILT, not made on a mass assembly line, so faults will be few and far between, and from what the article says, a 2 year "without restriction" repair service. Not every manufacturer is willing to stick their neck out, or can say that with confidence!
Again, whilst over priced, even in the celebrity wing of the world, there are those that want something shiney and bold, but not crammed full of everything.
I for one, think its quite cool looking, but again, wouldn't pay whatever the cost is.
It's just another boring expensive phone with not enough technology. :-(