I want to see the come back of Sony Mobiles and Siemens mobile as premium brands.
My problem with Sony phones is that ... THEY ARE FREAKING UGLY. While everyone else is trying to go bezeless and trying to figure out a way to place the front camera and speaker without having a notch, sony just makes an even taller phone with even bigger bezels that offers nothing truly special that would set it apart or makes up for such ugly design. Just look at the Huawei P30 lineup, The Galaxy S10 Line up, The IPhone XR lineup, then look at the Sony phones and tell me if they are not ugly...
Huang chow, 29 Mar 2019Nope. This strategy is only a small part of bigger strategy. First.. they merged the mobile... moreSorry hun but recent news say otherwise. The Sony camera and screen departments gave tech to Sony mobile, meaning Sony actually paid attention to ther mobile department.
60E[z], 29 Mar 2019See? My prediction since 2015 is correct. Mobile division is finally die. No more "sony mobile... moreWe have been hearing this since 2014, Sony smartphones are going nowhere. You think Sony is some poor company without knowledge with only smartphones to show.
Sony is huge mate, much bigger than Samsung and huawai combined. Merging their current successful departments of screens, audio and camera sensors will allow Sony mobile to really shine.
Until now they had to pay these departments for tech. Even if they are under the same company, they are different departments. Its was like siblings living far from each other, now coming back to live under the same roof. Together they'll.. well you know how awesome are Sony tvs, audio and cameras.
Tann Hauser, 28 Mar 2019Anyways, this is good news for Sony Mobile.
Maybe we'll funally get the Audio department guys... moreNope.
This strategy is only a small part of bigger strategy.
First.. they merged the mobile division into the electronics division.
Secod.. they will focus in audio/video business and will make phone product less priority.
The third and last step.. quit doing phone business.
That's good for their phones. Its the best way for a better marketing because, as of now, their marketing department leader sucks. Sony smartphones are wonderful, their marketing leader is to blame.
Hire me, hire your janitor, hire your god damn stairway cleaner.., trust me they'll do a much better job at marketing than the current Sony mobile marketing department ceo.
See? My prediction since 2015 is correct. Mobile division is finally die. No more "sony mobile" in near future.
The new sony ceo is much smarter than the old one. He've made a perfect decision.
Sony devices are really good, especially the flagships, but the problem is the marketing.
They are too much conservative, maybe because they still work as a Japanese company, so they have hard to stay attractive in front of Apple, Samsung, Huawei, 1+...
IÂ’m convinced this merge was mandatory to develop a new era of devices which will offer more quality services and a real international and respectable image.
Sony is still working on X1 ...
All cam videos on youtube that compare its camera are fake.
Anonymous, 28 Mar 2019The costs to make the phones will be lower. I am not saying the phones will cost less .... ... moreI don't get why people say Sony is expensive when their smartphone is much better than other brands in technical areas, but other brands still charge you the same price or more with lower quality?
Anonymous, 28 Mar 2019In any case equally expensive with more profit not cheaper. They'll close both before make the... moreThe costs to make the phones will be lower.
I am not saying the phones will cost less ....
Do not forget that Xperia 1 is $1000, same price of iphone X 64Gb in 2017.
Other brands charge much more ...
Anonymous, 28 Mar 2019They have 2 factories. One in Beijing and another in Thailand. The chinese is going to be sh... moreIn any case equally expensive with more profit not cheaper. They'll close both before make them cheaper because they are Sony and want to ask expensive premium prices.
Anonymous, 28 Mar 2019They removed to earn more money with wireless ...
Not coming back to flagships. Wow. They must be profiting millions on those wireless headphones now then.
Must be potentialy much more profitable for buissness than potential mobile profits.
Cause they pretty much ruined what was left of smartphone profitabity, and mostly by introducing that "feature" to Xperia line last year.
Deny it all you want but Xperia phones are the best overall Android experience
So their only consistently good products, TV's, are going to suck from now on? Okay, at least there are other manufacturers for those as well.