the oneplus brand can no longer associate to affordability now a days.
Affordable at 69k? Lol.
55" 4k smart TVs available at 30-40k from various brands.
69k and above is what Samsung and LG charge.
Want affordable TV you go with the Xiaomi and others like that. Why must the TV be some QLED, AMOLED or what ever LED TV. There are all types of brands doing TV's for cheap price. That 1000-1500 dolars they have isnt exactly cheap for a TV and especially 55 inch screens. And never mind that young people move on to a mobile phones for media consuming that already are very large too. Older people dont watch much tv as they have all types of other things to do. And never mind that you have pretty much nothing to watch from TV anyways. Fall-winter-spring is a time when new shows are in TV a lot of them. In Summer there is pretty much 0 content to watch.