Apple iPhone 12 Pro's bill of materials comes up to $406 Comments
- AnonD-923722
- Kxb
YUKI93, 25 Nov 2020No wonder why Apple can get a lot of money, they double or triple the price of BoM. Give all t... moreWhat is BoM?
- Jasonx
- mij
Atleast iphones can keep their price in europe. U can sell it next year at a fair amount. Android phones gets price cut after just 3 months
- Wily2020
- mhV
Anonymous, 25 Nov 2020Mini and max have samsung oled.
Rest is LG/boe. ” Mini and max have samsung oled.
Rest is LG/boe.”
Wrong. All new Pro Max have Samsung OLED and mini 12, 12 and 12 Pro have like 80% Samsung screens and 20% from LG. Boe have done zero screens for end units, they failed in quality.
- YUKI93
- ibp
No wonder why Apple can get a lot of money, they double or triple the price of BoM. Give all those materials to a Chinese smartphone brand, and I can guarantee it will see the phone for $500.
- Anonymous
- Ni0
This is why Apple doesn't give more RAM, features, big sensors, fast charging, etc as this would increase the BOM thereby decreasing their profits.
Hands down the most greedy company on the planet.
Phones like Mi 10t pro on the other hand will cost you under 600 dollars for a phone with BOM close to 400 dollars.
- Anonymous
- 8Kf
Anonymous, 25 Nov 2020Chinese phones are full of local components. That are cheaper, do not pay import taxes. Su... more*subsidy
- Anonymous
- 8Kf
MrHong, 25 Nov 2020Not very surprising but Apple could have put the R&D money into at least putting a fingerp... moreChinese phones are full of local components.
That are cheaper, do not pay import taxes.
Subsides from Gov.
No repair shops all over the Earth.
- Anonymous
- 8Kf
AnonD-920712, 25 Nov 2020iphone uses display from Samsung, camera sensor from Sony, 5G chip from Qualcomm, and glass fr... moreMini and max have samsung oled.
Rest is LG/boe.
- MrHong
- xZI
Not very surprising but Apple could have put the R&D money into at least putting a fingerprint sensor, 120Hz display, and a USB-C port.
Samsung Note 20 Ultra's BOM is not even 50% of the phone's MSRP anyway.
I wonder how several Chinese brands get away with low profits. I suspect they cheap out OS and put adware...oh
- Fabiana
- J@9
Switched to iPhone last year and the only complaint so far is the camera. While Samsung employs much larger and advanced sensor (but poor software) Apple simply drops the ball with the hardware, relying on finely tuned software.
- Vic4BBM
- Dke
This is just B.O.M.
Other heads that go in are RnD, taxes, marketing, Intellectual input's cost, and above all 5 YEARS OF SOFTWARE UPDATES( which Android phone gives that).
Before criticizing the price with respect to just B.O.M one needs to understand above stuff which goes in too.
- domraym
- vaQ
Chip, 25 Nov 2020Bottom line: the metallic fruit on the back goes for 593 USD.Go start a mobile phone company if you think that's really all there is to it.
- Jan
- dVm
So instead of that basically useless 5G modem (-90 USD) one could have double the RAM (+13 USD), double the flash memory (+19 USD), maybe better camera sensors and not only the phone would be better in almost every possible real world scenario, but Apple's profit would still be higher (marketing lure of 5G necessity left aside).
- AnonD-920712
- tDE
iphone uses display from Samsung, camera sensor from Sony, 5G chip from Qualcomm, and glass from Corning.
and Dolby for video quality...
feels funny sometimes
- AnonD-923722
- Kxb
[deleted post]So which model did they check? Is it the US one? Or the global version? Because Mmwave costs at least $60
- Roman5
- 0B4
Queue all the comments from completely clueless people saying how the phone should cost 406 dollars and that Apple is greedy without understanding that BoM =/= Final cost.
- Anonymous
- atf
What about the OS software and the people developing it?? Why people only think about the hardware cost. The final cost will really justifies apple cost
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