I was once a fan of Sony but they have really derailed from innovators to just another phone brand. While the Chinese behemoths have been annihilating the competition. Sony plays it strictly safe and boring. I would love to see Xperia line being taken over by another electronics giant. Their gaming, camera, audio divisions have done wonders while their TV and phone departments struggle. The TV category is somewhat stabler.
Android-Authority, 21 Jan 2021Their sales are barely touching numbers where they can finally start making profits.
You st... moreYeah true, but at least their phones look somewhat different than all those Chinese mid-range and low-end phones. I mean, you see one, you see them all. Lol.
Maybe Xiaomi or Realme will surprise us all and make a 6"-6.2" compact phone this year. But, I doubt it.
Hope it will not cost more than 300-350EUR. Is definitely a nice compact phone. Certainly different than what you see from Chinese models (6.53" and 6.67" displays, that's it; lol).
But, as I know Sony, they will probably put a high price on this. I will not be surprised if it will cost around the same price as the Pixel 4a 5G.
Anonymous, 21 Jan 2021Another bland boring black slab from Sony with rubbish chipset aswell and specs At least it's waterproof, the finish is excellent (Gorilla Glass 6 front and back), has a perfectly calibrated OLED screen with high definition (457 dpi), has a microSD card slot, 128GB of memory (hallo Apple), WiFi 6 and decent battery life (hallo Apple). The SD 690 is not at all limited for its intended use, 120hz FHD+ screen refresh is supported, as is 4K HDR10 video capture. Shooting should be significantly better. The only improvements needed according to any Sony customer would be a dedicated photo button and fast charging (25W would be a step up), which is expected with the Quick Charge 4+ feature.
Sony is considering to come back to few of the markets they have left in the past years.
This would be from April/2021.
By the way, the vertical length of this bezels is smaller value than iphone notch.
Xperia 10 II doesn't have stereo speakers, if the III has them it's an improvement
Davy Jones, 21 Jan 2021I am fine with Upper and bottom bezels but those thick side bezels looks awful.Power + finger scanner.
You cannot have that design used by XA this way.
With luck they saw a market for a true compact and focused their limited resources on this new model. Five models - 1, 5, 10, compact, L5 seem to me a balanced range.
Android-Authority, 21 Jan 2021Their sales are barely touching numbers where they can finally start making profits. You st... moreWho cares about volumes when they mean abysmal losses? Those who want to flood the market I would say - Xiaomi, BBK not to mention them. Sony is not going to be in this policy because they will never do first price, even an L4 is 200 euros. Instead they prefer to make money. We don't know what AMD has invested to catch up with Intel, maybe they are losing money. Success in business is about being profitable, some people tend to forget that now, the Japanese don't.
Anonymous, 21 Jan 2021Another bland boring black slab from Sony with rubbish chipset aswell and specs At least, this midranger has a proper telephoto lens, which far better than those other smartphone with useless depth and macro sensors.
Android-Authority, 21 Jan 2021Their sales are barely touching numbers where they can finally start making profits. You st... moreFine, mate, just remember Sony has shifted of their market segmentation from mainstream markets to specific community-centric since 2019 to focus what fans want/desire and needed in a Xperia to prevent XZ2/3 fiasco heated up again.(proof: return of 3.5mm and front-facing stereo speakers, Alpha and CineAlta features like Photo/Cinema Pro, keeping the LED notification, keeping the 4K on their halo flagship, keeping its signature blocky design, so on). So while they still care about profit margin per unit sells, they no longer prioritize a large number sales, as they caters very niche people.
Does anyone have a current Xperia 1ii or 5ii?
I like alot of what Sony is putting to their phones with style, headphone jack, SD card but I keep reading in reviews about 3 different photo apps and being a pain to use vs all in 1 apps on other phones.
While I am not averse to a bit of complexity / control I also need a sometimes simple point and shoot mode with having young children.
Anonymous, 21 Jan 2021„ and Sony is sticking with huge bezels all-round“ Excuse me wtfBetter have huge bezels than those f&#king notches and pin holes!!!
TheGoldenMellifluous, 21 Jan 2021Just saying, the latest statistics given by Sony Electronics Corp in Q3 2020, Xperia's ne... moreTheir sales are barely touching numbers where they can finally start making profits.
You still have no arguments against what I said, that the sales are fairly lower than other companies selling flagships and that Sony is far far away... from reaching the success replicated by AMD in PC market.
If you want to deny, well, deny all you want.
Android-Authority, 21 Jan 2021But AMD came back with a bang and actually sold lot of CPUs and GPUs.
What are the results f... moreJust saying, the latest statistics given by Sony Electronics Corp in Q3 2020, Xperia's new umbrella home, Sony Xperia shipments stabilize for the first time since 2015. And if this pattern stays consistents for such periods, Xperia could be profitable again as early as this year, first time since Q1 2017, thanks to 1 II and 5 II sales did better than its predecessors.
If you want to deny, well, deny all you want.
I'm a fan of android, but now the only compact is the iPhone 12 mini.
Google Pixel 5/4a is normal.
The rest are huge.
Android-Authority, 21 Jan 2021Good increase in sales compared to previous generations.... Lol and this Shanti guy is compari... moreYou said that Sony sells much less than others. Yes, this is of course. But it doesn't matter really. Slow increase in sales year after year or even stagnation will be okay.