This phone looks exactly like the 5610. If it's optimized for social networking, it would help to have a qwerty keypad too, not a real good design choice. If they wanted to copy a nokia device, they should have looked to the e63. If they wanted a slider, then the current ATT samsung slider could've made some good innovation. Not a good design for a "social network" phone, makes more sense to make it "fun" and "youthful". Really cool features though.