if got people buy this edition n96 mean they like Bruce Lee.they are not stupid people.
Brilliant Nokia! Having more then half the worlds phone market they probably knows eaxacty what they are doing. This only China retail handset with a national icon is gonna sell like hot butter toa country with like 1.3 billion people. Even if 5% of the population get's it's still like 65 million handsets. The same would happen in inda if they made a bollywood star edition, In europe or south america with a football icon edition and so on. You see, if Nokia made a Braveheart adition for Scotland they could ony sell limited handset due to population. But this Bruce Lee thing with China is a brilliant marketing strategy. There is a reason that Nokia completely dominates the worlds mobile market, don't forget that.
It was interesting to read all your comments towards the N96 BL Edition.
Being a market leader that it is, I am pretty sure that this is a well-thought plan of the company to reach-out to the Chineses mobile market.
The rationale behind this strategy is to sell the brand as a whole to gain brand recognition. Nokia's current market share in the Chinese market is a tad lower than its global figures.
A tie-up of a brand with a well-known public icon not only associates the brand with the icon but also fosters acceptance of the brand for valuing the country's culture/heritage.
Example: This is a true and tested formula that allowed the NBA to tap China's 200 Million TV viewers when it started importing Chinese basketball players (Yao Ming).
For its financial welfare, the N96 BL could/would of course be sold in limited stocks. The special edition would:
a. entice a consumer to buy the special edition, or
b. gain the consumer's attention for the phone model and buy the non-special edition (plain N96)
c. establish an imagery and association of the brand that will serve as a possible option in the consumer's future prospects in buying a phone.
Oh.. So the nokia roadmap is true.. There is a smartphone codenamed bruce lee..
Anonymous, 20 Nov 20081300 USD is the normal price here in Brasil. And here we have many stupid people that buy it. ... moreCompare Iphone between N96 is impossible, because they have differents objectives. N96 have a excellent camera and connectivity. Iphone have an excellent music player and photo manager. Some people like one than another. If the guy prefer one our another, we have to respect, because both devices have excellent features
Compare Iphone between N96 is impossible, because they have differents objectives. N96 have a excellent camera and connectivity. Iphone have an excellent music player and photo manager. Some people like one than another. If the guy prefer one our another, we have to respect, because both devices have excellent features
i want the angelina jolie edtion with big bugs and a nice a.ss in the back
Nokia do not seem to realise the N96 took that long to release an does not live up to its price match an with this idea loads will turn there backs on it,.why coundn"t they release a N96i with a better battery an a 8 mega-pixel camera on it as they are not showing much challenge to Samsung an Sony Ericsson 8 mega-pixel mobiles at all
It's not that of a ridiculous move; GSMArena failed to mention that the phone will retail only in China (they do mention, though, that the phone was launched in Hong-Kong). Now, obviously, Bruce Lee is HUGE in China, so it will be a valid selling point in that specific market. Moreover, pricing makes a lot of sense, too -- Nokia makes money not on a number of devices it sells, but on a profit margin (MSRP minus production costs) of its devices, which means they make more money selling less devices with a bigger profit margin, than more devices with a small profit margin. So, basically, even this Bruce Lee thing pushes their sales 10% (in terms of absolute number of devices), their profits of N96 will skyrocket.
That said, I wouldn't personally buy this phone. I wouldn't buy an original N96 for that matter. N85 is so much sweeter.
Kal, 20 Nov 2008LOL. Desperate way of recovering lose. You could buy 2 N96 with that. Hehe.Not to mention that in a few time, there will be Covers n Nunchuks all sold seperatly...oh..and as for the vids?...also will be obtained in no time:P
SE + Nokia Fan, 20 Nov 2008LOL...! The next will be the 20th Year Anniversary Karate Kid Special Limited Collectible Edi... moreGood one!!! While we wait for the Karate Kid edition, Nokia will release the N85 Hong Kong Phooey Limited Edition right after the N79 Chuck Norris Device, but before the Van Damme 5800 Xpressmusic!! Lol!!