They should enjoy it while it lasts... When phones like the oneplus one come out I extremely doubt their profits will be this high. I have a galaxy s4 and I will be selling it for €350 to buy a oneplus one phone. The oneplus phone will revolutionise the market and hopefully make more companies make high end phones with low price tags. You can't go wrong with 3gb of ram, Sony lens, snap dragon 801 and if that wasn't enough a cynogen OS out of the box.