Indeed. Consolidation to overcome the competition - this has been the norm, except that this time the costs were a bit higher; well, if you can afford to, why not.
Smart move apple, so the next iphone will simply have beats added and a bigger battery.
AnonD-259899, 09 May 2014lol Beats is rubbish any audiophile knows this. It is for the ignorant.beats is garbage in a somewhat nice wrapping for posers who only care about branding. So it should fit well amungst the rest of apple's products.
Well its apple
They buy an overpriced rubbish headphone makers while there are some manufacturers that produce good headphone with good price like beyerdynamics,sennheiser,shure,akg,audio tehnica,etc
Apple could even buy stax and instead they buy beats?
User of beyer dt770 that must use lod for my dac if i want to listen music on my ipad while on android usb otg can do that
Ahhh now apple will probably claim that they were the ones who ''innovated'' by being the first to introduce it.
Why apple? Beats are AWFUL sound quality product, just with a well marketed name.
If there was any more proof needed that Apple is all about image and no essence...
lol Beats is rubbish any audiophile knows this. It is for the ignorant.