"Nokia by Microsoft."
That tag almost says that most of the work done on the phone was by Microsoft, whereas in reality they are only responsible for the OS.
"One wonders if there isn't a plan to gradually phase out the Nokia brand entirely - maybe in a year or two we'll see Microsoft's name on smartphones by itself."
That should have happened this spring, but go figure what they're thinking...
But this will end up like SonyEricsson = not good.