Samsung just simply release the new model without really studying the competition with rivals.
In fact you can get better price and better specs for below models
HTC Desire 816
Sony Xperia T2 Ultra
why would anyone buy this instead of Note 3 Neo? the price tag is almost the same.
It must be that Samsung is clearing the deck until the NOTE 4 arrives.
The pricing shows the give and take options that are now being considered in the Asian Market.
The Xiaomi Mi 4 cost $320 & $400 for the 16Gb and 64Gb
This is a 5" 13Mp Quad Core phone (Available in Malaysia I really don't know!)
For a similar price the Mega 2 from Samsung the Mega is expandable, whereas the Xiaomi is not. You are stuck with the memory you purchase.
Also on offer is the Note 3 also which costs RM 1000 more
Two things spring to mind, lack of fanfare is Samsung is not expecting the Mega 2 to set sale records now due to the IFA
September and onwards will be the battle of the PREMIUM phones, if the NOTE 4 differentiates itself by its outstanding specs, it will invigorate all Samsung premium phone eg the Note 4 me, ain't for me, I will get the S5 instead
Until the first 10 days in September are over starting a new contract now without knowing what is coming will tie you into a 2013 designed phone
Even in Malaysia there will be people waiting for the IFA, but those who want the Mega 2 the IFA won't matter