Now, judging about the history of microsoft's re-re-re-branding strategy, I believe their lineup will see at least 3 renames in the 10 next years... killing the nokia brand is a terrible mistake though, it would be like Apple renaming the iPhone into something else.
So WP will be officially dead... People buy Lumia because it is Nokia.
Glad to see the last clean thing for WP does not exist.
The great Nokia name should not be polluted with Microsoft or its crappy OS.
Wait for the legend Finnish Nokia to come back in 2016.