It's been less than two years since HMD Global was founded. Yet the Finland-based company already has an almost fairytale-like success story unfolding around it. Even though the company still refers to itself as a "start-up", it made it out of a funding round earlier this month, with a $100 million in fresh investments and an impressive valuation of a cool billion dollars.
Spirits are definitely high and ambitions - even higher. After raising the legendary Nokia brand up from the ashes, HMD understandably has every intention to keep the brand expansion going full speed. With devices already selling in 80 countries and used in more than twice that, there seems to be little need for course adjustment either.
Judging by the latest trio of smartphones, unveiled in Moscow, HMD is sticking with what works. Like the somewhat questionable naming convention suggests, the Nokia 5.1, 3.1 and 2.1 build on top of their respective predecessors.
A trendy new extra-tall aspect ratio and the odd control layout change to go with it, seem to be the most notable changes to the 2018 lineup. At its core, the trio is still true to the core HMD principles fans have come to love.
Nokia smartphones, even entry level ones, still prioritize great build quality and a premium bill of materials first, with internals coming in at a close second. It's a formula that has already proven successful, especially among average users.
The second major staple in the Nokia formula - a pure and snappy Android experience is also intact. A quality shell, wrapped around the promise of a current software experience, speedy updates and optimized and secure software. All thanks to Google's great Android One and, in the case of the Nokia 2.1, Android Go programs.
The Nokia formula really seems to tick a lot of boxes for many Android users. A fact, which is evident from all the love the reborn brand is receiving. We got a chance to play around with the latest trio of budget offerings and can't wait to share our initial impressions with you.
So join us on the following pages, as we try to explain what has changed, what is still great about the new Nokia phones and when and where you can get them.
This phone is crap. I fuking love Nokia but I can't even hold this in my hand without It registering like I pressed something else I can't even watch a f****** YouTube video. I can't even pass my hand over it without it registering that i have touche...