Nokia drops the Ovi branding, replaces it with... Nokia
Nokia’s reorganization process has been going at full speed for a while now and there are no signs of slowing down. Today the company announced it will rename all the Ovi services to Nokia services. This move aims to unite and strengthen the Nokia brand as a whole.
After Nokia replaced its CEO, migrated to Windows Phone 7, changed its font, moved Symbian outside Nokia and dismissed 4000 employees, today we witness another big thing – it gives up on the Ovi brand.
According to Nokia there will be no other changes besides the rebranding, which should end somewhere in 2012. It promises a "smooth and seamless transition" that will change nothing but the Ovi word in various services.
Why the change question got a short and simple answer – "By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture".
We have to admit the Ovi name didn’t reach the popularity and success Nokia wanted, but we are not sure if this is the best time for a change, however small it is. After all we, the consumers, don’t care that much about the name, but about its quality.
Oh and Nokia, if you are done with all these reorganizations in your house, we'd love to see an actual phone thrown our way!
Reader comments
- Khan Ishtiyaque
- utx
My dear friend how can u say The Window Phones is Fail in the Market you r thinking very narrow so please think broud and The Nokia WP7 is Combination of Windows and Symbian so wait and Watch...Dont take other wise..Take care
- Nadeeshan - Sri Lank
- PEd
Whatever says by Nokia... everyone can see SAMSUNG coming fast with Android... with WP7 i don’t think Nokia can save their position in market on next 06 to 12 months. Because earlier market reject Windows OS. So how can we imagine WP7 will successes...
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