It's Nokia's turn to sum up its financial Q4 and we finally got to learn more about the market performance of the Lumia smartphones. As it turns out the sales aren't too bad, but the company still lost a huge amount of money in the holiday quarter.
In what Nokia described as very solid performance, the Lumia duo sold "well over 1 million" units, which is less than the 2 million targets, but better than the half million predictions of some analysts. You should keep in mind, though, that this number includes Lumia sales until today and not just in Q4.
A million sales is hardly enough to justify everything that the company went through after it announced its major change of strategy in February, but it's still a start and hopefully things will only get better from now on.
Also, Nokia finally started receiving the subsidy that was put in its contract with Microsoft when it started making WP smartphones. The company got $250 million this quarter and will be looking for much more in the future, if reports of a deal worth north of $2 billion are to be believed.
Still, according to the IFRS numbers (IFRS is the international standard for such reports), Nokia lost €954 million (about $1,260 million) this quarter alone or a total of €1,073 million ($1,413 million) for the whole 2011.
The company experienced year-on-year decreases in almost every one of its businesses, including the total number of phones sold. Average selling price also went down, so we can hardly attribute to the transition to smartphones alone.
Things are looking a little brighter if you compare them to Q3 of 2010, but the holiday season is bound to lead to some increase in sales.
So, Nokia obviously got their start in the WP game, but the verdict is quite clear - they need to step up their game. Of course, it would be nice if Microsoft did its part, too and brought the platform up to speed (multi-core support, FullHD video and higher display resolutions immediately spring to mind).
If you can't get enough of those numbers, you might want to follow the source link for the complete Nokia Q4 and full 2011 report.
I really loved nokia but when it wasnt selling well and using the old symbianOS I wass getting nervus but now I have a lumia 800 and I love it :) NOKIA is the king of sound and speed quality! thanks for reading.
Nokia have to more update about App and Speed. Design to be easy to use.
Nokia is the king of call quality!