Nothing amps up its teaser campaign for an upcoming product
Yesterday Nothing wanted to steal some of Samsung's spotlight, and so it unleashed a cryptic Pokémon teaser. Today, Nothing is back at it, this time outing multiple pictures showing... something.
WIP 📱 pic.twitter.com/L3c5K356W0
— Nothing (@nothing) January 23, 2025
To be more precise, we get a lot of white-on-black scribbles. These probably depict an upcoming Nothing product, but what it is is anyone's guess.
— Nothing (@nothing) January 23, 2025
Sure, upon first glance, this could be the back of a new smartphone, sporting Nothing's trademark transparent rear cover. Then again, it could also be anything else - some people in the comments of Nothing's X posts have speculated it could be a wireless charger with Nothing's design language.
— Nothing (@nothing) January 23, 2025
So, for now, all we can do is look at these scribbles and wait for the inevitable next teaser, which will hopefully reveal more.
Nothing is rumored to come out with its first flagship device this year, the Nothing Phone (3), alongside the mid-range Nothing Phone (3a) and Nothing Phone (3a) Plus. There might even be a CMF Phone 2 in the works, so the company clearly has a lot of stuff in the pipeline.
Reader comments
- Anonymous
- bas
I disagree, Nothing is popular due to the low income, uninformed, smartphone market. Mostly coming from India, the market is obsessed with "flagship" killers, even though such a thing is impossible with the current available technology. The...
They're bringing back FLOPPY DISK READERS?!? AWESOME!!! LET'S GOOOOOO!!!!!! ... 🤣🤣🤣🤣🤣
- Anonymous
- Mrj
Influencer hype is a big part of marketing. You have to basically be a hype god for your product to get anywhere, for example OnePlus got off the ground very quickly because people were talking about it immediately. On the other end of the spectrum n...
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