From zero to a billion in less than seven months - Pokemon Go just became the fastest game to reach $1 billion in revenue. It was at $950 million in mid-January. And Pokemon is still expanding - just a week ago it landed in South Korea.
The news of reaching the “billion with a B” milestone comes from analyst firm Sensor Tower (the previous report was by App Annie). The monster-collecting game easily outpaced the popular Clash Royale ($550M in seven months).
Still, profits may be tapering off - according to the analysts, Go is now making only (only…) $1.5 to $2.5 million a day, way down from the $18 million/day at its peak. Niantic (the developer behind the game) recently launched Generationz 2, which includes 100 new monsters and 86 new moves, plus various new game mechanics.