HTC released its unaudited Q4 results, which met the company's dim prediction but missed on what analysts expected.
Operating income was NT$600 million (around $21 million) while net income before taxes was NT$1 billion (around $35 million).
Analysts had predicted revenue of NT$60.5 billion while HTC's prediction of NT$60 billion (around $2 billion) turned out the right one.
HTC wasn't able to capitalize on devices like the One X+ and DROID DNA, which affected negatively the results this past quarter. The increased competition from Samsung and Apple's top smartphones also reduced the market share and in turn revenue away from HTC.
According to Bloomberg HTC’s share of the global smartphone market dropped to 4.6 percent in the third quarter from 10.3 percent a year earlier.
Things are expected to take a turn for the better in Q1, when the increased availability of the HTC Butterfly and production rates of the DROID DNA will help boost HTC's net income to NT$2.16 billion (around $74 million) and revenue to NT$61.8 billion (around $2.13 billion).
totally agree! If customer doesn't know about the cool features about your phone, they wont buy. They dont buy just because HTC didnt get their homework done. Sad but true!
really a bad marketing. no tv ads. no live demos on retail shops. htc has great phones and great hardware but a very poor advertisement. samsung is master in marketing that's why they are on top..
The only sensible post on here! Poor marketing is at the core of this failure and not releasing the HTC Butterfly world wide was a missed opportunity. The battery life on my One X+ is fine as it lasts a day and a half by the way so I consider battery...