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Relive the evolution of Sony Xperia design in two minutes

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  • Comments (166)

Peter 02 March 2018

Sony Android

Sony unveiled its latest design language at the MWC, called Ambient Flow. The Xperia XZ2 and XZ2 Compact return to the curvy backs of Sony’s earlier designs. Need a refresher? This video traces Sony’s design language from 2012 to today.

It starts with Iconic Identity – the time of the Xperia S and company with their ergonomic curves and transparent row of buttons. Then, OmniBalance came and ruled Sony design from 2012 to 2015, first introduced with the Xperia Z. OmniBalance shed the curves and went for a very rectangular look. It also cemented some traditional Xperia features like waterproofing and stereo speakers.

This gave way to the short-lived Unified Design of the Xperia X phones. It started smoothing out the hard edges with its Loop Surface and it transformed the round aluminum Power button from the Omni era into a fingerprint reader.

And that catches us up to today and the Ambient Flow language. Do you see the similarities with Iconic Identity? Do you see the differences?

Related articles
  • Sony's official Xperia XZ2 videos explain the new design and features Sony's official Xperia XZ2 videos explain the new design and features
  • Sony details how the Xperia XZ2's Dynamic Vibration System works Sony details how the Xperia XZ2's Dynamic Vibration System works
  • Sony showcases ISO 51,200 dual cam module and ISP at MWC 2018 Sony showcases ISO 51,200 dual cam module and ISP at MWC 2018
  • Sony officially unveils its new Xperia XZ2 and XZ2 Compact flagships Sony officially unveils its new Xperia XZ2 and XZ2 Compact flagships

Reader comments

  • 3D Memorys
  • IVV
  • 08 Mar 2018

The Ambient Flow design is to feel the handy and fit to hand, it is all about more ergonomic.

  • Reply
C
  • Celluloid
  • R16
  • 08 Mar 2018

XZ1 will be my last as well.

  • Reply
D
  • AnonD-290712
  • 39x
  • 07 Mar 2018

Good luck using it on a flat surface, on the other hand it might make it easier to pick up.. Sick of my mobile flying out of my hand when I try to pick it up.

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 166

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